Marketing News

Gisou Celebrates 10 Years in Business with New Website Launch

To mark the milestone, it’s unveiling a new gisou.com, transforming the traditional online shopping experience into a full 360, immersive brand experience that mirrors the energy of the brand's social community.

Hair and lip oil beauty brand Gisou is celebrating its 10th year in business with its viral Honey Infused Hair Oil, and unveiling a new gisou.com.

Website Relaunch

The brand’s traditional online shopping experience is transformed into a full 360, immersive brand experience that mirrors the energy of the Gisou social community.

The relaunch of Gisou.com is a celebration of everything the brand and its consumers have built together over the past decade. Mirroring the vibrant energy of the brand’s global social community, which boasts almost 2 million followers on Instagram and 1.4 million on TikTok, the new website delivers a social-first shopping experience, per brand officials.

The new platform blends content, community and commerce into one journey with key features such as:

Shoppable reels; a live social feed; improved ratings and reviews; easy access to customer support; shop by collection; expanded product pages; and a bold new look and feel.

Alongside the new Gisou.com, the brand will be kicking off “10 Days of Gisou,” a social activation offering the brand’s digital community exclusive offers and giveaways, starting on its birthday, May 20.

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